As a creative partner and design strategist, I helped define the project’s visual and content strategy to ensure alignment with the brand’s goals and audience expectations. From the start, my focus was on creating a unified experience—developing a visual system and messaging structure that would resonate across platforms and formats.

I designed core assets including landing pages, email campaigns, and motion graphics—building out branded transitions, title cards, lower thirds, and sound design to create a cohesive and professional tone.

In parallel, I led video editing efforts, shaping the introductory sequence for each episode, refining transitions, and producing social-ready content to extend the campaign’s reach.

This integrated approach—combining strategy, design, and execution—ensured every touchpoint felt consistent, purposeful, and on-brand.