As a design strategist and creative partner on Meetup’s marketing team, I played a key role in driving organizer acquisition—the platform’s primary revenue channel. My focus was on developing high-converting landing pages that didn’t just look good, but performed—turning prospective organizers into paying customers.

I led the visual strategy and execution for these campaigns, aligning every page with Meetup’s brand while optimizing for clarity, trust, and conversion. This involved crafting custom iconography, curating authentic imagery, and leading original content production—including coordinating photo and video shoots to ensure all creative felt grounded in the real-world energy of Meetup communities.

By combining performance-driven thinking with brand integrity, I helped create marketing experiences that felt both inspiring and proved effective in driving conversions.