As a design strategist and creative collaborator, I partnered with UCLA Anderson to modernize their digital presence and bring their website in line with contemporary web standards. The objective was twofold: enhance usability across all devices and ensure complex academic content was presented in a clear, digestible format.

Working closely with a core team of three, we began by refining foundational brand elements to create a consistent visual language. Once aligned, we shifted into a full-scale website redesign—executed within a controlled staging environment using a flexible, easy-to-manage CMS.

The project extended beyond digital, with the creation of print collateral that supported recruitment and outreach efforts. From postcards and brochures to large-format mailers, each asset reinforced a cohesive brand experience across channels.

This hybrid initiative allowed me to flex both digital and print capabilities—strengthening my cross-disciplinary design skills and expanding creative approaches to institutional branding.