Getty Images launched Visual GPS as a strategic tool for premium clients—offering data-driven insights into visual trends, search behavior, and creative inspiration. Designed to give users a behind-the-scenes look at the evolving world of imagery, the tool helps clients make more informed, forward-thinking creative decisions.

As the video creator and storyteller, I was tasked with producing a promotional piece that showcased the platform’s key features while addressing common customer pain points. The video aimed to drive awareness, spark interest, and encourage deeper engagement with the tool.

By blending product education with compelling narrative, the final video helped position Visual GPS as both an essential resource and a source of creative momentum. Watch below.