As a design strategist and creative partner, I led the effort to align Apple’s Information Security website with the broader Apple brand—focusing not just on visual refinement but on strategic clarity and usability. The goal was to bring cohesion to a complex ecosystem, ensuring content was easy to navigate, visually consistent, and aligned with Apple's design standards.

I defined the overall visual direction, establishing a clear hierarchy and intuitive structure where key information could be accessed in three clicks or less. This included UX/UI design, custom graphics for the web, and creating a library of branded iconography.

My role extended into content production, including motion graphics, storyboarding, and video editing. I also designed internal Keynote presentations and reports—ensuring every asset reflected a unified, high-quality visual language.

By combining strategy with execution, I helped transform InfoSec’s presence into a more accessible, branded, and user-focused experience.